Its getting more and more complicated. We know that there is a free DLC called "Cerberus Network" for those who purchase new original copy of the game. Those buyers will get a code that can redeem the DLC. The Cerberus Network is an in-game portal that can be used to view news, messages, as well as upcoming DLCs. So basically it is a DLC to view DLC, get it? No? We don't blame you.
Bioware via interview with Joystiq helps to clear the confusionp. Aparently there are DLCs that are free through Cerberus Network, and paid DLC that purchased without Cerberus. More confusion?
Anyway the reason for this is that EA want to encourage customer to buy a new original copy and reduce used game trading. Those who buy on secondary market will have to buy it from Bioware site or Xbox marketplace should they want the Cerberus Network DLC.
Developer especially EA has been trying to combat used game trading, because it simply does not give them any benefits. Remember DRM that EA put into its The Sims game that sparks protest from customers?
Now rather than using blunt force, EA trying to lure customers via incentives like this free DLC.
Well, for a reason I cannot blame customer who want to sell the game, because its the customer's right. However if EA decided to treat new game buyers with bonus, then I'd say its a welcomed strategy. Confusing but welcomed.
Monday, January 25, 2010
EA tinkering with Mass Effect 2's DLC
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