Thursday, August 19, 2010

Google in quest to beef up its gaming department to compete with Apple

Recently, Google is buying quite a few casual game developers such as Zynga, Playdom, Slide and the latest Ngmoco. It is a no brainer that Google want to push its gaming department like a boy on steroid.


Comparing to Apple, Android is the closest OS that can beat Apple's OS at the moment. With open platform, Android is gaining market share through other phone brands like Samsung, LG, Motorola, etc. I think Android is so good that phone maker shouldn't be bothered to develop its own OS anymore. 

Then Apple App store is great, no doubt about it, but in gaming department, quantity usually exceed quality. Apple itself doesn't develop games internally and rely on third party. With Google buying the top casual games developers, Apple should at least take a look to its gaming department, because gaming can make a difference. You can also see from recent Sony PSP ad that mocks Apple's iPhone gaming. The message is clear, "Sure.. iPhone is a gaming device, but when it comes to game, PSP is still on top of Apple."

Whether gaming is on top of Apple's priority list, it remains to be seen. But the stride of Google is no joke. Zynga, Playdom especially, has been successful in developing games for facebook which attracts a lot of casual players and able to generate some cash from their games. They are quite reputable and doing a good business. By acquiring them, Google is in good position to dive into the gaming market and compete with Apple through its Android market. 

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2 comments:

  1. Google seem to always know what they're doing. I hope Android gets ahead of iphone, because iphone is nothing special and yet costs a lot, now that they have some competition they might try to lower the price a bit.

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  2. Yeah the stride of google is amazing. Just look at yahoo now, hardly a competitor to google nowadays. I admit apple is a terrific device, but they should take out their cockiness and arrogance. Watch out, Google is coming!

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