In further monetization of digital content. EA has a new plan in the horizon. While we are already familiar with post release DLC and game demo. EA want to try something new called "premium downloadable content". Think of it like a very long game demo with 3 - 4 hours of playing time, sort of like Battlefield 1943. This DLC will be available shortly before the release of full blown packaged game and will be priced at $10- $15.
From EA point of view, this will serve a low cost marketing tool and limit the risk of completing and marketing the full game. They can determined whether people like this game and to identify what change should be made based on user feedback before they release the full game.
While I'd say that this is an interesting idea, we need to further see what EA means by this premium DLC. If this is like a big chunk of the full game before the actual release, maybe like Gran Turismo Prologue, then I think it is just ridiculous. Having to spend $15 then another $60 if you like the game, is a definite turn off.
However if this DLC is something that you cannot find in the full game but somehow still in relation to the story and its universe, then I think it can be interesting. Think of it like Resident Evil 5 DLC The Lost in Nightmare episodes, put it into pre DLC instead of post DLC.
Even though I wouldn't dare to say that people will love this idea, as least make them feel their money worth something. The question is whether developers like EA will deliberately cuts off the chunk of full game and separate it to make more money out of it. I think they will.
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