NPD data August

August NPD just came in, here is the breakdown:

US VIDEO GAMES INDUSTRY - AUGUST 2009
Hardware: $297.60 million (-25%)
Software: $470.32 million (-15%)
Accessories: $137.96 million (+2%)
Total Games: $908.72 million (-16%)

TOP-SELLING HARDWARE - AUGUST 2009
Nintendo DS: 552,900
Wii: 277,400
Xbox 360: 215,400
PlayStation 3: 210,000
PSP: 140,300
PlayStation 2: 105,900
TOP-SELLING SOFTWARE SKUs - AUGUST 2009
Title / Publisher / Units**
1) Madden NFL 10 (360) / Electronic Arts / 928,000
2) Wii Sports Resort w/ Wii Motion Plus (Wii) / Nintendo / 754,000
3) Madden NFL 10 (PS3) / Electronic Arts/ 665,000
4) Batman: Arkham Asylum (360) / Square Enix (Eidos) / 303,000
5) Batman: Arkham Asylum (PS3) / Square Enix (Eidos) / 290,000
6) Madden NFL 10 (PS2) / Electronic Arts / 160,000
7) Dissidia: Final Fantasy (PSP) / Square Enix / 130,000
8) Wii Fit (Wii) / Nintendo / 128,000
9) Mario Kart w/ Wheel (Wii) / Nintendo / 120,000
10) Fossil Fighters (DS) / Nintendo / 92,000

** = Figures include Collector's Editions and non-hardware bundles.

Analysis: The total videogaming industry slide at 16% from previous month. Both PS3 and Xbox 360 enjoy sales increase due to price cut. PS3 move almost double from previous month, while Xbox 360 also increase slightly. However NPD cut off date is August 29, so total effect of price cut can only be seen on next month data.
On software side, Madden 10 takes the top chart with a million and a half units sold. Xbox 360 version of Batman manage to beat PS3's one by a slight margin. But it proves that exclusive content does work to help increase the sales, considering that historically Xbox 360 game version sales always beat PS3 by a landslide.

Source: Gamespot

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