Sunday, May 30, 2010

What if Natal really cost $149 to end customer?


According to trusted source, Microsoft's motion sensing camera coded Project Natal's price is set at $149 at retail and $300 bundled with Xbox 360 Arcade. It is still a rumor, but what if it is true? What can this pricing impact?

It is really depends on Microsoft how they view Natal. If it is targeting the casual gamer, then $149 price tag is going to be a tough sell. Casual gamers won't spend that much just for experiencing Natal. At $300 bundled price, casual gamers have a lot of options. Wii is the established casual gamers platform is only $200 with a game, and NDS is a even better option for less money.

If Natal is targeted more to hardcore gamer, it will have to be really impressive for people to shell out another $150. The experience with Natal has to be somehow more than Nintendo Wii and Playstation Move offer.

Some say that $80 is more a right price for Natal, but Natal Motion sensing camera is not exactly cheap. Microsoft did declare that Natal won't be an impluse buying, in fact it is more like an upgrade for current Xbox 360. Unless Microsoft prepared to take a loss, $150 is more or less the right cost Microsoft want to charge, but it won't be an easy sell.

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